Crescom

Writing and storytelling have fascinated me for as long as I can remember. As a freelance editor, I regularly write texts for company websites, publications and online media. In addition to creative writing, I also love to implement challenging and complex projects. My can-do attitude, problem-solving skills combined with hands-on project management skills ensure that an idea told on the fly becomes reality.
 
I devote my talents, expertise and competence to my clients – my goal is to measurably advance your company, to realize your goals and to contribute to sustainable business growth.
 
Broad professional experience: agency and corporate, PR and Public Affairs, digital, social & print
I am a skilled and experienced communications professional with +10 years of experience across industries. I started my career as an Account Manager & Copywriter in an advertising and communication agency based in Lucerne, Switzerland. That's where I learned the art and trade of communications. Then joined Farner Consulting, a top-tier public relations agency based in Zurich. After a total of five years on the agency side, I changed perspective and moved on to UBS, the world's largest wealth manager. At UBS, I successfully managed communication projects in internal and external communication and acted as a media and social media spokesperson. I was in close contact with the media, prepared media briefings for the Senior Management, wrote speeches, press statements and talking points and articles and was responsible for the coordination of the media program for the Group CEO and Group CFO at the quarterly results presentations. After being promoted and appointed to UBS' Global Emerging Talent program, I was responsible for all internal and external communications of a strategic business transformation program called "CX 2020". In this highly responsible role, I planned, oversaw, controlled, monitored and implemented all internal and external communications related to the business transformation program and worked closely with the Transformation Office.
 
Excellent education with a focus on interdisciplinary skills
After a Swiss Matura with an ancient language profile (Latin), I obtained a M.A. in Management, Organization Studies and Cultural Theory and a B.A. in International Affairs and Governance both from University of St. Gallen (HSG). In addition, I pursued my passion for writing and completed an additional certificate in business journalism.